Brand and product recognition is extremely valuable to companies all across Florida. Whether it's a highly memorable tagline in a commercial or an identifiable logo, a symbol or phrase that allows consumers to almost immediately recognize a product can be worth much more than money.
For example, when we see an Apple product logo or BMW symbol on a vehicle, there are likely very specific connections you make and reactions you have. In the best case scenarios, these are favorable and increase the chances that a person will buy that product. Considering how powerful these identifying features can be, many companies want to trademark and protect them from being used by another entity.